From the course: Marketing Foundations: Integrated Marketing Strategies
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How to solve customer pain points
From the course: Marketing Foundations: Integrated Marketing Strategies
How to solve customer pain points
- Let's say you're an online shoe retailer. Sales have gone well the past couple of years but lately you've noticed they've been slipping. After some research, you learned a few things. First, your site is still getting a lot of traffic. In fact, prospective customers are filling up their digital shopping carts. That's when you notice that a lot of people are abandoning their carts right before buying. Without a doubt, you've just discovered a customer pain point. But what exactly is it and what can you do to solve it? First, brainstorm possible causes. What could be causing so many people to get so close to buying only to change their minds? Could it be a poorly designed checkout system on your website? Are your competitors offering the same product at a cheaper rate? What about incentives or buyer rewards programs? Perhaps your customers are going some place else for more enticing longterm benefits. These are all promising possibilities but it's important that you gather more…
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