How offline marketing is used alongside online marketing

- The internet has transformed the way that people buy … products or services. … And now with mobile smartphones, … that experience is everywhere. … These changes in consumer behavior … have forced the market to change. … The buyer is in control of their buying process, … armed with online resources, that influence their decisions. … So, we can't just ignore online marketing. … Instead, we need our offline marketing to be used in … collaboration with our online efforts. … Typically, … your website is the central focus of all of your marketing. … At some point, … your customers will visit your website, … to learn more about your business, … gather your contact details, or make a purchase. … The key focus of your offline strategy is typically, … to make your website better known. … For example, I buy my razors from Harry's. … I was first introduced to the company when I saw a display … at a local Target, and it was the end cap on an aisle. … Yep, I wasn't in the market for a new razor at that time. …