Learn some of the common mistakes that marketers make as they funnel prospects toward purchase. Plus, see how the marketing funnel can help improve your entire marketing strategy.
- Unorganized thinking leads to mediocre conversions.…To stay organized and focus our thoughts, we use the funnel.…Why?…Well, because when you're aware that a consumer must move…through a series of steps before converting,…you can better align your attention…and your marketing efforts.…A common mistake is thinking…that awareness will directly lead to a conversion.…The purpose of the funnel, however,…is to make it incredibly clear that this isn't the case.…There are no shortcuts.…The number of users who go from awareness…directly to a conversion,…skipping all other steps, is zero.…
Every sale goes through the process…but the speed at which the process happens…can definitely vary.…For example, you can be walking along the street…and see a merchant selling sunglasses.…You're immediately aware of their product.…You may also have been thinking about picking up a new pair,…so you become interested.…You look through the selection,…see the price is incredibly desirable,…and decide to make a purchase.…Now, it may feel as if you went from awareness…
- What is the marketing funnel?
- Segmenting the marketing funnel
- Mapping the buyer's journey
- Creating a marketing sequence
- Converting: Moving through the funnel
- Improving the funnel
- Evolving the funnel
Skill Level Beginner
1. Marketing Funnel Basics
2. Marketing Funnel Segments
3. The Buyer's Journey
4. A Marketing Sequence
A funnel scenario3m 57s
5. Moving Through the Funnel
6. Improving Funnel Performance
7. Evolving the Funnel
Next steps1m 15s
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