Learn some of the common mistakes that marketers make as they funnel prospects toward purchase. Plus, see how the marketing funnel can help improve your entire marketing strategy.
- Unorganized thinking leads to mediocre conversions.…To stay organized and focus our thoughts, we use the funnel.…Why?…Well, because when you're aware that a consumer must move…through a series of steps before converting,…you can better align your attention…and your marketing efforts.…A common mistake is thinking…that awareness will directly lead to a conversion.…The purpose of the funnel, however,…is to make it incredibly clear that this isn't the case.…There are no shortcuts.…The number of users who go from awareness…directly to a conversion,…skipping all other steps, is zero.…
Every sale goes through the process…but the speed at which the process happens…can definitely vary.…For example, you can be walking along the street…and see a merchant selling sunglasses.…You're immediately aware of their product.…You may also have been thinking about picking up a new pair,…so you become interested.…You look through the selection,…see the price is incredibly desirable,…and decide to make a purchase.…Now, it may feel as if you went from awareness…
Learn about the five unique segments of the funnel: awareness, interest, desire, action, and loyalty. Explore touchpoints and discover how to create campaigns that drive customers through the funnel. Plus, find out how to improve the performance of your funnel, and evolve it to meet the changing needs of your business and your buyer.
- What is the marketing funnel?
- Segmenting the marketing funnel
- Mapping the buyer's journey
- Creating a marketing sequence
- Converting: Moving through the funnel
- Improving the funnel
- Evolving the funnel
Skill Level Beginner
1. Marketing Funnel Basics
2. Marketing Funnel Segments
3. The Buyer's Journey
4. A Marketing Sequence
A funnel scenario3m 57s
5. Moving Through the Funnel
6. Improving Funnel Performance
7. Evolving the Funnel
Next steps1m 15s
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