How is the marketing funnel used?

- Unorganized thinking leads to mediocre conversions. … To stay organized and focus our thoughts, … we use the funnel. … Why, well because when you're aware … that a consumer must move through a series of steps … before converting, you can better align your attention … and your marketing efforts. … A common mistake is thinking that awareness … will directly lead to a conversion. … The purpose of the funnel, however, … is to make it incredibly clear that this isn't the case. … There are no shortcuts. … The number of users who go from awareness … directly to a conversion, skipping all other steps, is zero. … Every sale goes through the process, but the speed … at which the process happens can definitely vary. … For example, you can be walking along the street … and see a merchant selling sunglasses. … You're immediately aware of their product. … You may also have been thinking about picking up a new pair … so you become interested. … You look through the selections, … see the price is incredibly desirable …