Learn some of the common mistakes that marketers make as they funnel prospects toward a purchase. Plus, see how the marketing funnel can help improve your entire marketing strategy.
- Unorganized thinking leads to mediocre conversions. … To stay organized and focus our thoughts, … we use the funnel. … Why, well because when you're aware … that a consumer must move through a series of steps … before converting, you can better align your attention … and your marketing efforts. … A common mistake is thinking that awareness … will directly lead to a conversion. … The purpose of the funnel, however, … is to make it incredibly clear that this isn't the case. … There are no shortcuts. … The number of users who go from awareness … directly to a conversion, skipping all other steps, is zero. … Every sale goes through the process, but the speed … at which the process happens can definitely vary. … For example, you can be walking along the street … and see a merchant selling sunglasses. … You're immediately aware of their product. … You may also have been thinking about picking up a new pair … so you become interested. … You look through the selections, … see the price is incredibly desirable …
- What is the marketing funnel?
- Segmenting the marketing funnel
- Mapping the buyer's journey
- Creating a marketing sequence
- Converting: Moving through the funnel
- Improving the funnel
- Evolving the funnel
Skill Level Beginner
1. Marketing Funnel Basics
2. Marketing Funnel Segments
3. The Buyer's Journey
4. A Marketing Sequence
A funnel scenario3m 57s
5. Moving Through the Funnel
6. Improving Funnel Performance
7. Evolving the Funnel
Rethinking the funnel2m 41s
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