Learn how to successfully navigate the course, curate relevant content, and find the information you're looking for.
- Now that you're here, we thought we'd offer some tips on how to get the most out of this course. It's designed to help you stay on top of digital marketing trends, and that's why we're sharing new videos every couple of weeks. But the course isn't just about what's new. It also reveals how marketers apply their strategic and creative minds to the latest digital innovations, and how they test, learn, and adapt.
We've divided this course into four main chapters, or themes. Mobile and video, social apps and ads, the I in AI, and data and privacy. When you're watching the movies, you can view them by chapter or chronologically. Whatever works best for you. And the first one or two movies in each chapter are foundational, and set the stage for what we'll be looking at as the course develops. So I'd suggest you start with those.
We're also looking to make this a collaborative experience by inviting you to be our partners and share any digital marketing trends or news that catches your eye. Or maybe you have a question about one of the trends. Send them our way, and we'll do our best to give you an answer. You can connect with me on Twitter @martinwaxman, on LinkedIn, or by following the LinkedIn Learning Digital Marketing Trends hashtag. If there's one thing for certain, it's that changes to the digital landscape aren't going to stop or slow down any time soon.
Think of this as a journey of discovery we're all on together.
Note: Because this is an ongoing series, viewers will not receive a certificate of completion.