Creative ideas come in all shapes and sizes, but generally go through four stages. Learn how preparation, incubation, illumination, and verification are key to producing ideas that are worthwhile.
- Marketing is all about creativity.…Clever solutions, innovation, and risk.…Brainstorming is all about forming new ideas.…And we've got a variety of techniques we've reviewed,…but there's still an important question.…How does creativity work?…How do we train our brain to get better at brainstorming?…One recognized theory comes from Graham Wallace.…He published a book in 1926 called The Art of Thought.…There, he describes creativity as having four stages.…The first is preparation.…
That's to say the preparatory work on a problem…that focuses your mind on that problem,…and explores the dimensions of the problem.…Second is incubation.…This is where the problem is internalized…into the unconscious mind and…nothing appears to be happening.…Eventually though, you'll get a feeling…that you're close to something.…Third is illumination.…This is our favorite moment.…It's when that creative idea…bursts out into that A-HA moment.…And finally, verification.…This is where you have to actually validate…the reality of the idea, explore…
- Brainstorming techniques
- Conducting brainstorming sessions
- Mind mapping ideas
- Forced ranking
- Card sorting
- Asking tough questions
- Reverse brainstorming
- Stages of problem-solving
Skill Level Beginner
1. The Brainstorming Process
2. Brainstorming Approaches
Adapting techniques2m 30s
3. Brainstorming Session
Keeping the session flowing2m 19s
4. Ideation Techniques
5. Further Concepts
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