From the course: Ideation for Marketers
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How creativity works
- If you're looking for more great ideas for your next brainstorming session, I've got a list of books that you can explore. Many are also available in an ebook or digital format, as well as print. The two primary books I'd recommend starting with are "Gamestorming" and "The Smart Solution Book." Other great books on this topic include: "Thinkertoys," "The Content Marketer's Guide to Ideation," and "The Big Book of Brainstorming Games." If you'd like to go deeper into the aspects of brainstorming, as well as how to improve your facilitation skills, check out "Innovation Games." And of course, you can always turn to a quick Google search to capture an endless list of brainstorming techniques. Once you become comfortable with facilitation, it's easy to review and select new methods of ideation for you or your team to try.
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