From the course: Building Online Communities

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How to create webinars or online meetups

How to create webinars or online meetups

From the course: Building Online Communities

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How to create webinars or online meetups

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- There are two great ways of using online engagement to build your community: leading webinars or hosting online meetups. A webinar is a seminar or interactive lecture performed over the internet. Webinars can be on a variety of subjects based on what your customer base would benefit the most from. For example, creating a webinar series around interview tips for an HR related product or company would make sense. Here are webinar best practices. You want to keep them between 45 to 90 minutes long. According to a study done by Inc. Magazine, 90 minute webinars attract 4.6 times as many signups as 30 minute webinars, indicating that consumers enjoyed longer duration times. It's also best to be clear on the subject of the webinar, have one main question that you'll be answering over the course of your webinar. Since 84% of B2B customers opt for replays over live webinars, record and send out a copy to all registrants regardless of if they attended the webinar live. Document questions…

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