How to craft your personal brand story

- The average attention span of an adult today…is between seven and 12 seconds,…which puts the pressure on us to captivate…and hook our audience from the get-go.…So how do we do that?…Well, think back to the last conference you attended,…or the last compelling podcast…or webinar you listened to.…I bet you remember the stories and experiences…that were told, and could barely remember…any statistics or numbers that were shared.…It turns out our brains are designed…to remember the stories, not the data.…

The power of storytelling is infectious,…so it's in our best interest to incorporate it…in our brand assets and content marketing efforts.…Through storytelling, we can better connect…and relate to our target audience,…all while establishing credibility,…and here's what you want your story to do.…After reading it, your potential customer should…have a clear understanding of who you are,…what you've overcome, and what your current mission is,…and what makes you credible.…

Now, all powerful personal brand stories…have a few key ingredients that help…