From the course: Learning Integrated Content Marketing

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How content fuels social media

How content fuels social media

From the course: Learning Integrated Content Marketing

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How content fuels social media

- Another key area of marketing that needs to integrate closely with content, is your approach to social media. The goal of your social media you use as an organization is to maintain an ongoing dialogue with your audience on these channels by sharing content they want to interact with. However, having enough material to share on social media is a challenge for many organizations, which is why creating worthwhile content acts as fuel for your efforts. Some of the content being created for your organization's social channels will be native to those platforms, while some of the content shared will live on your website. Both are important types of content to share with your audience, to keep your organization top of mind, and ranking highly with each channel's algorithm. To coordinate your content and social media efforts, recognize that consistency is key for holding the attention of an audience on a social network. That's why it's helpful to develop a consistent content series. Create…

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