From the course: Lead Generation: Social Media
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How to communicate effectively in an ad
From the course: Lead Generation: Social Media
How to communicate effectively in an ad
- It's not what you say, but it's how you say it. Look, the only reason people don't buy from you is because they either don't know, like, trust, or believe you. How you would talk to your mother is different than how you would talk to your friends, which is different than how you would talk to your significant other, hopefully, or even a stranger. That's because how we communicate is largely dictated in our relationship. So when you're creating your ads, you should be speaking to people according to the strength of the relationship. And relationships are simple. They're either cold or they're hot. And depending on the temperature, communication will be drastically affected. Typically, your current customers will be the hottest and the coldest are the people who have no idea who you are, and the warm people are somewhere right there in the middle. Most of the time when you're advertising, you're going to be…
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