The smartphone is the perfect tracking device, and we willingly buy them and carry them with us everywhere we go. Privacy on your smartphone isn't possible, but learn some steps you can take to lessen the impact.
- Privacy on your smartphone is trickier than you think.…In fact, it's nearly impossible.…Smartphones have been called the perfect tracking device,…and it's made all the easier…as everyone lines up to buy them.…Your location is the first privacy wall that's broken down.…In order to get a signal, your phone needs to connect…to nearby towers which are able to triangulate…your exact position, and if you use a wifi network,…your location can be pinpointed even more precisely.…
The fact is, your provider is able to track you…anywhere you go, even when you use airplane mode.…But that's the price we pay for convenience in this age.…The level of communications and access to information…are unprecedented, and the amount of our information…that's created, stored, and analyzed is also unprecedented.…While your cell phone service provider knows your location,…so do the third parties that make games or business apps…and the companies that make the phone's operating system.…
Closer to home, local advertisers take advantage…
Author
Released
9/26/2018- Define a digital handshake.
- Differentiate between implicit data and explicit data.
- Describe the process of retargeting.
- Summarize the purpose of a data management platform.
- Explain how to see how Google and advertisers classify you.
- Identify ways to limit exposure and protect your data.
Skill Level Beginner
Duration
Views
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Introduction
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Data is the new oil2m 22s
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1. Know the Extent of Your Shared Data
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The results of being tracked2m 16s
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2. How Data Is Collected
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The "digital handshake"2m 58s
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Your digital fingerprint2m 18s
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First-party cookies2m 33s
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3. Understand Retargeting Technology
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Targeting is not all bad2m 47s
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Using an ad blocker2m 7s
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4. Identify Third-Party Cookies
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Creating look-alikes2m 30s
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5. Connecting How Advertisers Use the Data
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Delivering an ad to you2m 31s
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Invasive listening3m 5s
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6. Actionable Advice: What Should I Do Now?
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Conclusion
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Next steps45s
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Video: How can I manage privacy on my smartphone?