From the course: Introduction to Content Marketing
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History of content marketing
From the course: Introduction to Content Marketing
History of content marketing
- Cows, cakes, and credit cards. What do they have in common? They're part of the rich history of content marketing. While content marketing seems new, it's actually been around in some form for hundreds of years. I'm going to hit the highlights of content marketing's evolution so you can appreciate its roots and assure your coworkers or managers that content marketing is a proven approach. Perhaps the earliest example of content marketing dates back to 1732. A young Ben Franklin launched "Poor Richard's Almanack" to promote his printing business. The publication offered a range of useful and entertaining content to attract customers and to show off Franklin's printing capabilities. So we have content marketing to thank for words of wisdom like, "Fish and visitors stink in three days." In the 1800s, several prominent content marketing efforts launched in print. Event at that time, content marketing covered B2B and…