From the course: Advanced SEO: Developing an SEO-Friendly Website

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HTTP vs. HTTPS

HTTP vs. HTTPS

From the course: Advanced SEO: Developing an SEO-Friendly Website

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HTTP vs. HTTPS

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- [Instructor] It's imperative that your site makes the move to HTTPS. Google is determined to make HTTPS the standard across the web but before we dive into their motive and what it means for you and your site's ranking let's zoom out and talk about HTTP and HTTPS. HTTP stands for Hypertext Transfer Protocol. And it's designed to let two different systems communicate. This means that your web browser can communicate with a web server to deliver a website. The protocol defines how all of the information should be formatted and transmitted and it details what actions web servers and browsers need to take in response to a variety of commands. Now HTTP was designed to transfer everything openly in plain text, it's essentially a post card. Your message is visible to anyone who handles the post card or anyone who finds a way to take a look at that post card before it arrives at the destination. If you want something to be secure you need to hide the contents. And that's where the S meaning…

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