Guidelines for creating marketing objectives

- "Setting goals is the first step … "in turning the invisible into the visible." … Tony Robbins. … And I love that quote because that's what … we're doing with marketing objectives, we're setting goals, … we're creating ourselves a guidebook … for how we're going to go and execute, … so marketing objectives are specific things that you want … to achieve in executing your marketing strategy. … That's what's critically important so do not skip this step. … Sometimes entrepreneurs are like, yeah, I don't need this, … I don't need to worry about this. … This is the guidelines. … These are what I call your guiding principles … to your entire marketing program. … This is going to keep you centered and keep you focused … and I want you referring back to this on a regular basis … saying are we achieving our objectives, … are we getting the results we want? … These marketing objectives are like … what you're trying to get to in the finish line. … Where you're driving towards … to make those marketing activities …