Join Brad Batesole for an in-depth discussion in this video Guerrilla marketing, part of Offline Marketing Foundations.
- As one of the more creative marketing strategies,…Guerrilla marketing can have high-impact results.…This marketing technique involves thinking outside the box,…and placing ads in places where ads aren't normally placed.…For example, flash mobs are a guerrilla marketing technique.…They bring a shock factor to the unexpected consumer…and place a company's logo in front of a new audience.…Guerrilla marketing is used by companies…in varying industries,…and when done correctly, it can be…a valuable source for sales.…And it's working because it's drawing attention…using that shock factor.…
A flash mob draws attention,…and a promotional message aesthetically placed…on a staircase can also draw attention.…For example, Mr. Clean used guerrilla marketing…to remind prospective consumers about the brand.…They placed an advertisement on a busy crosswalk,…and painted one of the lines a…brighter white than the others.…Then, they placed the Mr. Clean logo on the whitest line.…The people who walked on the crosswalk…immediately drew their attention…
- What is offline marketing?
- How to integrate offline marketing with digital marketing
- Direct mail
- Print advertising
- TV and radio
- Guerilla marketing
Skill Level Beginner
1. Offline Marketing Overview
Deciding how much to spend4m 38s
3. Direct Mail
6. Television and Radio
Getting media mentions4m 50s
Next steps1m 12s
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