Released
4/10/2019This course was created by Madecraft. We are pleased to host this content in our library.

- Defining growth hacking
- Building growth teams
- Identifying your customers
- Creating OKRs
- Drafting your lean canvas
- Mapping the customer journey
- Managing the product life cycle
- Generating ideas
- Bouncing back from failure
- Identifying growth opportunities
- Retaining users
- Capturing data
Skill Level Beginner
Duration
Views
- One of the biggest challenges in marketing today is keeping up. The landscape is changing incredibly fast and with it, the tactics we use to fuel business growth. And to truly accelerate growth in your company and within your career you need the latest in growth thinking, a proven process that identifies how to rethink your team, your business, and your customer to capture new ideas that you then execute as a way to truly unlock impressive growth. Hi, I'm Brad Batesole. I'm the Chief Learning Officer at MadeCraft, formerly, a chief marketing officer, and I've been involved in marketing, one way or another, with some of the biggest digital brands for the last 15 years.
In this course, I'm going to help you understand the foundations of growth hacking, what it is, how it works, and how to be effective at it. I'll share with you the lessons I've learned rolling out growth marketing at numerous companies and for my insights of being an active growth hacker well before the idea was truly popular. In our short time together, you'll unlock an entirely new way of thinking and be armed with incredibly actionable ways to start down the path of growth. Let's get started!
Related Courses
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Cultivating a Growth Mindset
with Gemma Leigh Roberts58m 57s Intermediate -
Designing Growth Strategies
with Anil Gupta1h 7m Intermediate -
Product Marketing Foundations
with Brad Batesole54m 4s Beginner
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Introduction
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1. Defining Growth Hacking
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What is growth hacking?3m 4s
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2. Elements of Growth
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Using customer interviews2m 41s
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Who are your customers?2m 39s
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3. Initial Strategy
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Drafting your Lean Canvas2m 42s
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4. Laying the Foundation
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Mapping the customer journey2m 35s
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5. Growth Levers and Loops
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What are growth loops?2m 25s
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Growth loop examples2m 8s
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6. Product Life Cycle
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7. Starting the Growth Process
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Growth process in action2m 42s
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Digital marketing fatigue1m 10s
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8. Growth Opportunities
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Data-driven growth marketing1m 58s
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API integrations1m 27s
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9. Capturing Data
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Churn rate1m 45s
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Conclusion
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Next steps1m 7s
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Video: Grow your business with growth marketing