From the course: Social Media Marketing Tips
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Google Analytics for social media
From the course: Social Media Marketing Tips
Google Analytics for social media
- [Instructor] It's important to be able to track how well your social media marketing is actually converting into traffic back to your website and into customers and new sales. And a great way to do this is by utilizing Google Analytics. Now you can access Google Analytics by going to analytics.google.com and setting up an account. Hopefully you already have one setup for your website, but this is the greatest way to evaluate and see what the return on investment is for your social media marketing. So as you can see, this is kind of like a test account that I've got set up here and you can see your real-time reports. And what's going to be really important with regards to your traffic that's coming from social media is your traffic sources. So you're going to want to come in here after you've been putting out content for some length of time and you want to see how much traffic is actually coming from social media.…
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