Go to sales training

- Marketing and Sales are often seen as two separate teams. … Most marketers really don't consider themselves … to be in Sales … because Sales usually directly interacts with prospects … while Marketing is about attracting those prospects … and helping them convert. … But I think the biggest mistake is marketers … not believing they're embedded in the same process … as the Sales team. … Now you may not work on a large team. … You may be running the company, managing the marketing, … and handling sales simultaneously, … which is all the more reason to accept the fact … that there's blurry lines between Sales and Marketing. … I believe if you want to truly unlock growth, … you should invest in sales training. … There's lots of great resources right here, … but there's also likely a number … of local workshops you can attend. … When you learn techniques that sales teams use, … it helps you understand where you have friction, … where the struggles come up when you're interacting … one on one with a prospect …