From the course: Building Online Communities

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Giving back to your community

Giving back to your community

From the course: Building Online Communities

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Giving back to your community

- Once you've built your community, how can you give back to them? This is an ongoing process so your community knows that they're appreciated, heard, and respected. Try donating to a cause that is aligned with your audience. For example, if you run a business related to books, try donating to a nonprofit that encourages literacy. Have a dinner or small party for your best community members. These are the ones that advocate for you daily. For one private Facebook Group that I run, I host private food and drinks with less than 20 attendees. Create and give out special gifts or swag over company milestones, such as earnings, or years in business, or number of users. Give out grants or gift cards in a nominal amount to help your community members. For example, the Southern California branch of car manufacturer, Honda, launched random acts of helpfulness, where they pay off bills for Honda customers, both related to their cars, such as an oil change, or new tires, and related to their…

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