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Getting people to care with emotion

Getting people to care with emotion: Jonah Berger on Viral Marketing
Getting people to care with emotion: Jonah Berger on Viral Marketing

People are more likely to share content if they personally care about it due to underlying emotions the message evoked. In this video, learn how to identify the emotional component of your messaging to motivate others to share your content.

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Skill Level Intermediate
54m 13s
Duration
195,876
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