People are more likely to share content if they personally care about it due to underlying emotions the message evoked. In this video, learn how to identify the emotional component of your messaging to motivate others to share your content.
- A few years ago, I was biking through the suburbs…of Philadelphia, when I saw a really cute dog…running around in circles around in the parking lot.…I love dogs, I always have, and this dog looked super cute.…But when I was biking by, I noticed that there were no cars…in the parking lot.…So I said, someone must have lost their dog.…So (imitates brakes squealing), put the brakes on my bike,…and I walk over, had my cellphone with me.…I thought I'd just take a look at the dog's tag,…figure out the owner's phone number, give it a call,…and someone would come pick it up.…But as I walked over to the dog,…I noticed something a little bit scary.…
There was no collar on the dog, and as I looked closer,…it had sores all over its body and was somewhat emaciated.…Someone had left the dog in the park to die,…to fend for itself.…Now, I at the time couldn't have a dog,…so I called up my local animal shelter.…And I said, "Hey, I've got this dog here.…"Can you come pick it up?"…And they said, "Oh, sure, we can come pick up the dog.…
- Summarize the advantages of word-of-mouth advertising.
- Identify the six STEPPS to getting people to share.
- Explain the effects of a trigger.
- Describe the function of social proof.
- Recall the most effective strategies for spreading a marketing message.
- Recognize two components in a story meant to help spread a business message.