Securing media mentions can be a time-consuming process—but one mention can go a long way. In this video, learn how to walk through the three steps of getting journalists' attention.
- A good piece of press coverage has the ability … to drive thousands of people back to your website. … Plus, that third party validation from the press … gives you a new level of authority, credibility, … and brand awareness. … But, how do you get there? … Well, truthfully, I'm not the leading expert in PR strategy, … but, my close colleague, Andrea Holland is, … and she has some amazing content right here … you can check out. … So, I've asked her for her approach … to getting media mentions … and she shared the following with me. … Typically, there are three pieces … to securing media mentions. … The first is to write your press release, … the second is to develop your media list … and the third is to pitch the media. … Let's break these down. … Your press release is what you'll point the media to, … it serves as a way to tell a bigger story … and drive credibility for your pitch. … Just know that the press release … is only one piece of the process. … You can't just send your release out to the wire …
Author
Brad Batesole
Updated
12/11/2020Released
9/19/2018- Identify the pros and cons of offline marketing.
- Recognize the fundamentals of audience development in offline marketing.
- Recognize how to break down expenses when setting up an offline marketing budget.
- Explore the elements of using direct mail in offline marketing.
- Examine the use of events such as promotional giveaways and trade shows in offline marketing.
- Identify the pros and cons of using print advertising in offline marketing.
- Break down the benefits of television and radio advertising.
- Explore the fundamentals of using promotions in offline marketing.
Skill Level Beginner
Duration
Views
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Introduction
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1. Offline Marketing Overview
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What is offline marketing?2m 35s
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Audience development3m 45s
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2. Budgeting
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Deciding how much to spend4m 24s
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3. Direct Mail
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Direct mail overview2m 24s
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Direct mail best practices4m 16s
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Budgeting for direct mail4m 20s
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Mailing lists4m 22s
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4. Events
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Trade shows4m 48s
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Meetups4m 30s
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Speaking opportunities3m 23s
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Parties3m 37s
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Promotional giveaways4m 46s
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5. Print
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Intro to print advertising3m 21s
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Business cards2m 42s
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Newspaper and print ads2m 45s
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Flyers and banners3m 20s
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Magazine ads2m 58s
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Billboards3m 24s
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Door hangers3m 36s
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Coupons3m 9s
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6. Television and Radio
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TV advertising5m 15s
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Radio advertising3m 4s
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7. Outreach
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Getting media mentions4m 10s
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8. Promotional
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Sign spinners4m 51s
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Guerrilla marketing3m 43s
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Sponsorships2m 19s
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Contests2m 30s
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Curbside advertising1m 46s
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Conclusion
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Exploring marketing further1m 12s
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Video: Getting media mentions