The first step to success as a future marketer is gaining relevant experience, and one of the best ways is to get active, beyond the classroom. Learn why and how to land internships to position yourself effectively for a future marketing role.
- [Instructor] Breaking into an industry for the first time can be frustrating. Especially because relevant experience is needed to get hired. But if you're just getting started, where is that experience supposed to come from? That's where internships come into play. The most effective way of earning marketing experience is taking on a few internships where you work at a company for free or at a low cost in exchange for training. Understanding the importance of internships in positioning you for future roles, and how to get the right ones, is essential for a thriving marketing career.
An internship is a part-time role where you provide support for an organization for the short term like a semester or a few months while getting trained and gaining experience. While I was still in college for my undergraduate degree, I had a copywriting internship at a marketing agency and a marketing focused internship at a legal startup. Both set the foundation for my career as a marketer, by providing me with useful skills, experience and a network of colleagues to rely on. Internships are so valuable because they expose you to how marketing is actually used in the workplace and provide you with the experience employers want from entry level hires.
You'll also be able to see how a real company operates, discover what you're good at from a marketing capacity, and most of all, slowly learn what interests you. Recognize that one internship isn't enough in today's competitive economy, especially since many universities are now requiring students to complete one as a part of their degree. I recommend taking on multiple internships over the course of your schooling to be more well rounded and competitive against other candidates. Finding the right internships is important too, as you want to make sure the experience you're spending time on builds towards a career in marketing.
You're looking for internships that allow you to learn tangible skills as a marketer, that would be open to giving you a reference, and where you're exposed to interesting tools, projects, and people. Discover available internship in your area by consulting your college career center, or alumni network, searching career sites like LinkedIn, or Glassdoor, or an internship database like internships.com or WayUp. For more options, don't forget to simply Google 'Paid marketing internships in Philadelphia, or whatever city you're closest to.
Another approach is reaching out to companies that you'd be interested in and asking whether they have a need for a marketing intern and why you're a fit. Even if they don't have any openings, reaching out like this shows an employer that you're a proactive and determined person worth keeping tabs on. Lastly, internships are often difficult to take on for many as they require working for free, or for low pay, which isn't a viable option for everyone. Get around this by only taking on internships for a few hours once a week to gain the necessary experience without sacrificing too much time.
Eliminate frustration from your future job hunt by investing in multiple internships now, to gain the competitive edge in our marketing career later.
- Developing marketing experience and skills
- Searching for marketing jobs
- Developing a portfolio and resume
- Applying for marketing jobs
- Acing the interview
- Succeeding at a new job