Generating leads with content marketing

- So, how do you generate leads through content marketing?…As an example let's take a business-to-business company…that sells software as a service.…The company's primary goal…is to generate leads to a free trial.…The company has successfully provided free expert webinars…in the past as a primary registration tool to gather leads.…They promote these webinars through their current email list…and also advertise through paid search…and display advertising.…

This is where most companies end their strategy.…They typically focus on the immediate need of leads,…but they don't use the content they were already generating.…This is where the concept of content curation comes in.…All of a company's content is organized…such as by type of content and subject of content…and put into a central resource.…Many times significant content…has already been developed and published,…but it is overlooked and not easy for customers…or possible customers to find it.…

Circling back to our B2B company,…they've started to implement content marketing.…