From the course: Marketing to Generation Z
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Gen Z's events and conditions
From the course: Marketing to Generation Z
Gen Z's events and conditions
(upbeat music) - As we all know, what makes each generation unique are the advancing conditions that shape them. And this is the case with Gen-Z. They've had very unique advancing conditions, starting with the economy, now if you think about for millennials, their dinner time conversations were really exciting, businesses were starting in the garage, over night becoming this big success, and news flashes were talking about what great opportunities there were, there was a tech boom. You name it. Well, you compare that to dinner time conversations with this generation, the economy was a lot different. It was the recession, so it was really about companies staying afloat, leaders being called into question, and what a much scarier world it was out there. - It really was a scary world, and another huge change is something like the entertainment and media industry. People don't even realize, but there's been a massive shift in the…
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