Funnel segment: Loyalty and advocacy

- The final stage of the funnel … is where most companies fall flat. … The deal is done, so what is there left to do? … Sure, you can send repeat offers and keep the customer aware … of what else you're selling. … But the most successful brands create a user … who will advocate. … Any consumer that advocates for you and spreads the word … about your products in a positive manner … is a brand promoter. … It's important to be working towards … creating brand promoters. … These customers recommend you, share your content … and spread the word about what you and your brand stand for. … The best promoters start sharing content about you online. … It could be amongst their colleagues … in a professional space such as LinkedIn … or publishing an Instagram of your product in use. … The New York Times conducted a study … to understand why brand promoters share … and they found four reasons. … The first is to bring valuable and entertaining content … to one another. … The second is to define themselves to others. …