Funnel segment: Interest

- At this point, … you've secured the attention of your prospect. … Congrats. … You've entered the second stage of the funnel, interest. … Here, your goal is to reinforce … that the prospect is in the right place … and guide them towards what they need to know … about your offering. … It's here they'll look to learn more … about the product or service, … but they're not actively vetting your company. … That comes later. … Now, it's fairly easy to overlook this step … and rush the consumer to the finish line. … This problem is incredibly common. … Just think how many ads you've clicked on, … or brands you've tried to explore, … and there was an absolute disconnect when you arrived. … Your sale is not assured … just because you've moved a consumer … into a state of interest. … You now need to give them resources … relevant to their mindset … so they generate a desire for what you're selling. … The consumer of today has knowledge available on demand. … They understand how to make … better informed purchasing decisions …