Funnel segment: Desire or consideration

- If you were successful at the interest stage, … you've now got a consumer … who is considering making a purchase. … At this point a consumer is looking for reviews, … reading testimonials, talking with their peers, … comparing prices, and perhaps reaching out … with key questions. … The consumer is also developing a favorable disposition … based on their experience in the previous stages. … What's the attention to detail like with your company? … Does your site load fast? … Was your customer service team responsive? … Did your social media resonate with them? … Things of that nature. … It's here in the journey that your consumer … is convincing themselves they're ready to take the plunge. … And you're convincing them that this is the best decision … by reinforcing everything that they've learned … up to this point. … Now of all the stages in the marketing funnel … this is the one that gets morphed most from model to model. … And this is because it's often the longest stage … depending on your business, …