Desire or consideration is the third segment in the marketing funnel. Your prospect is ready to take the plunge. Find out what you need to do to stay top of mind and make your customer's choice easy.
- If you were successful at the interest stage, … you've now got a consumer … who is considering making a purchase. … At this point a consumer is looking for reviews, … reading testimonials, talking with their peers, … comparing prices, and perhaps reaching out … with key questions. … The consumer is also developing a favorable disposition … based on their experience in the previous stages. … What's the attention to detail like with your company? … Does your site load fast? … Was your customer service team responsive? … Did your social media resonate with them? … Things of that nature. … It's here in the journey that your consumer … is convincing themselves they're ready to take the plunge. … And you're convincing them that this is the best decision … by reinforcing everything that they've learned … up to this point. … Now of all the stages in the marketing funnel … this is the one that gets morphed most from model to model. … And this is because it's often the longest stage … depending on your business, …
- What is the marketing funnel?
- Segmenting the marketing funnel
- Mapping the buyer's journey
- Creating a marketing sequence
- Converting: Moving through the funnel
- Improving the funnel
- Evolving the funnel
Skill Level Beginner
1. Marketing Funnel Basics
2. Marketing Funnel Segments
3. The Buyer's Journey
4. A Marketing Sequence
A funnel scenario3m 57s
5. Moving Through the Funnel
6. Improving Funnel Performance
7. Evolving the Funnel
Rethinking the funnel2m 41s
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