Awareness is the first segment in the marketing funnel. Learn what three things you need to accomplish in this stage and why more awareness doesn't always equal more conversions.
- All right, let's jump into the funnel. … So, you obviously can't sell something to someone … who has no idea that your product or service exists. … And that's where stage one, awareness comes in. … At this stage, … we're working to capture the consumers attention, … we need them to be aware of our product or service, … but awareness isn't good enough. … What we really need is for them to be aware of, … well, one, the fact that our company exists, … and two, what it is that we do or sell, … and three, that they have a need or want. … Awareness must capitalize on those three things, … but that process can happen in any order. … Typically, we accomplish that through advertising, … pay per click ads, webinars, direct mail, social media, … blog posts, and so on. … But awareness also comes from our competitors, the media, … and our consumers environment. … How you approach generating awareness is a function … of what you're selling, and to who. … You may choose to invest evenly across earned, …
- What is the marketing funnel?
- Segmenting the marketing funnel
- Mapping the buyer's journey
- Creating a marketing sequence
- Converting: Moving through the funnel
- Improving the funnel
- Evolving the funnel
Skill Level Beginner
1. Marketing Funnel Basics
2. Marketing Funnel Segments
3. The Buyer's Journey
4. A Marketing Sequence
A funnel scenario3m 57s
5. Moving Through the Funnel
6. Improving Funnel Performance
7. Evolving the Funnel
Rethinking the funnel2m 41s
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