Funnel segment: Action or conversation

- If all goes according to plan, … your customer will make the decision to take action. … They've gone from being a prospect to a customer. … Ha, if only it was that simple. … This stage shares incredible overlap with consideration, … and every consumer is different. … And how each consumer arrives to complete a sale … is different as well. … Some need social proof as they evaluate your business. … Others need reassurance at the time of purchase … because they second guess themselves before checking out. … There's still plenty of time … for a consumer to get distracted. … They see a coupon box and immediately depart your site … in search for one. … What happened here? … Have you controlled that experience? … Will they find a competitor's coupon, … which then undermines all of your efforts? … It's here that you have to be focused … on making this purchase process as seamless as possible. … Do you accept the right credit cards or accept them at all? … Do you redirect the buyer to a third party site, …