From the course: Marketing Foundations: The Marketing Funnel
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Funnel segment: Action or conversation
From the course: Marketing Foundations: The Marketing Funnel
Funnel segment: Action or conversation
- If all goes according to plan, your customer will make the decision to take action. They've gone from being a prospect to a customer. Ha, if only it was that simple. This stage shares incredible overlap with consideration, and every consumer is different. And how each consumer arrives to complete a sale is different as well. Some need social proof as they evaluate your business. Others need reassurance at the time of purchase because they second guess themselves before checking out. There's still plenty of time for a consumer to get distracted. They see a coupon box and immediately depart your site in search for one. What happened here? Have you controlled that experience? Will they find a competitor's coupon, which then undermines all of your efforts? It's here that you have to be focused on making this purchase process as seamless as possible. Do you accept the right credit cards or accept them at all? Do you…
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