Full-funnel marketing

- Now that we've evaluated each stage in the funnel. … Let's look at the big picture. … Our goal is to develop a full-funnel marketing approach. … And what I mean by this is, … we want to make sure we have marketing tailored … to each stage of the buyer's journey. … Your competitors are already making such efforts. … And if you haven't developed your own full-funnel strategy, … you're behind the curve. … Now oftentimes, … you'll hear about funnel strategies referred to as, … top of funnel, middle funnel, and bottom funnel marketing. … Let me explain. … Towards the bottom of the funnel, … you have a consumer who is close to making a purchase. … Bottom funnel marketing, focuses on identifying consumers, … who are in a buying decision, and then converting them. … At the top of the funnel, … you're focused on bringing leads into your funnel. … If there's zero top of funnel marketing, … there's nobody coming out the other side. … And as you might expect, … middle of the funnel marketing, …