Learn how to tailor your marketing to each stage of the buyer’s journey. Once you learn to market to the top, middle, and bottom of the funnel, you'll be primed to convert more buyers.
- Now that we've evaluated each stage in the funnel. … Let's look at the big picture. … Our goal is to develop a full-funnel marketing approach. … And what I mean by this is, … we want to make sure we have marketing tailored … to each stage of the buyer's journey. … Your competitors are already making such efforts. … And if you haven't developed your own full-funnel strategy, … you're behind the curve. … Now oftentimes, … you'll hear about funnel strategies referred to as, … top of funnel, middle funnel, and bottom funnel marketing. … Let me explain. … Towards the bottom of the funnel, … you have a consumer who is close to making a purchase. … Bottom funnel marketing, focuses on identifying consumers, … who are in a buying decision, and then converting them. … At the top of the funnel, … you're focused on bringing leads into your funnel. … If there's zero top of funnel marketing, … there's nobody coming out the other side. … And as you might expect, … middle of the funnel marketing, …
- What is the marketing funnel?
- Segmenting the marketing funnel
- Mapping the buyer's journey
- Creating a marketing sequence
- Converting: Moving through the funnel
- Improving the funnel
- Evolving the funnel
Skill Level Beginner
1. Marketing Funnel Basics
2. Marketing Funnel Segments
3. The Buyer's Journey
4. A Marketing Sequence
A funnel scenario3m 57s
5. Moving Through the Funnel
6. Improving Funnel Performance
7. Evolving the Funnel
Rethinking the funnel2m 41s
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