Measuring the ROI of influencer marketing is tricky. Uncover the different techniques for collecting influencer marketing campaign data and how to use it to drive more sales.
- It's hard to believe now, but just a few years ago,…influencer marketing barely made an impact on Google trends,…and measure the ROI of the influencer marketing campaign…was nearly impossible.…Today, the social media and influencer marketing landscape…has evolved, and we now have the knowledge and tools…to help track ROI in four different ways.…Although many marketers look first at sales,…if consumers don't know your product or service exists,…how will they know to purchase it?…And that leads us to our first way to measure…influencer marketing ROI, and that is brand awareness.…
For growing your audience, your ROI is going to be…the number of new potential customers who become aware…of your brand through the influencer campaign.…The more reach your influencer campaign has,…the more potential sales you can net.…To increase views, set the demographics on your…Facebook ads manager to match the community interests…of the influencer.…To help broaden the reach and produce more quality leads…and brand mentions.…Facebook and Google analytics will provide you with a…
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