From the course: Content Marketing Foundations
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Formatting content for distribution
From the course: Content Marketing Foundations
Formatting content for distribution
- You've got to be proactive in order to get people to read, watch, view, or listen to your content. One of the best ways to plan ahead and earn more visibility for your campaigns is to format them with the search engines and social media in mind. Make the following strategic choices with your content before it is published to improve its performance on these key distribution channels. Let's start with the search engines. A recent study found that 68% of all measurable website traffic is the result of organic and paid search, highlighting how effective Google and other search engines are at driving traffic. To earn greater visibility in search for your company, always include keywords throughout your written content in a natural and consistent manner with the reader in mind. Keyword phrases are those strings of words a person might search for using Google to find information on a particular topic. Add these keywords to…
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