Forced ranking

- When it comes time to prioritize,…you'll need agreement on a ranked list of items.…Forced ranking is an activity where you,…well, force the group to make difficult decisions…and rank each item relative to the others.…Whenever you need a clear prioritized list,…forced ranking is a helpful technique.…You'll need about 45 minutes…to run this activity successfully.…To start, you'll need two things,…an unranked list of items and the criteria for ranking them.…Your criteria needs to be incredibly clear.…

For example, if you're looking at product features,…you might have your criteria set…as most important features for persona a.…You'll start by writing down the criteria,…and below that, write most impact.…From here, you'll list the ideas,…and you want to keep that list to under 10 items.…Below that, or elsewhere, list the criteria again,…but this time write most effort,…and then list those same ideas.…Now each participant must rank the list.…So for 10 items, they'll need to order them…with number one being the most impact or the most effort…