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Focusing on high-arousal feelings

Focusing on high-arousal feelings: Jonah Berger on Viral Marketing
Focusing on high-arousal feelings: Jonah Berger on Viral Marketing

Emotions fall on a scale from positive to negative and in a degree of arousal, from high to low. In this video, discover how getting people to share means evoking emotions that are high arousal rather than low, to drive people to take action.

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Skill Level Intermediate
54m 13s
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