Emotions fall on a scale from positive to negative and in a degree of arousal, from high to low. In this video, discover how getting people to share means evoking emotions that are high arousal rather than low, to drive people to take action.
- Emotion drives people to share. … But do all emotions drive people to share equally? … When we think about emotions, we tend to think … about two main types, positive and negative emotions. … Positive might be things … like happiness, excitement, and humor. … Negative emotions might be things … like anger, anxiety, or sadness. … And you might say, "Well, positive emotions drive people … "to share, but maybe negative ones don't." … When we feel positive, for example, … we got a big promotion or we won a new contract … or our team won, we're really excited … and we share that positive emotion with others. … But maybe we don't share negative things, … like when our kid does badly in school or when we get fired. … When we actually looked at the data, though, … we found that people often share negative emotions. … For example, angry news articles are one … of the most shared things online. … We often see our angry political rants get passed along. … But also we see positive things as well. …
- Summarize the advantages of word-of-mouth advertising.
- Identify the six STEPPS to getting people to share.
- Explain the effects of a trigger.
- Describe the function of social proof.
- Recall the most effective strategies for spreading a marketing message.
- Recognize two components in a story meant to help spread a business message.