Author Jamie Shanks covers best practices for effective presentations.
- [Instructor] The most authentic webinars…are actual fireside chats or appear as fireside chats.…What they don't appear as is canned presentations,…but counterintuitively, this is born out of preparation.…Being prepared allows the panelists to focus on the content,…not how they're performing or how they're presenting.…The aspects feel much more conversational…and much more comfortable.…And how do we do this?…The three things we need to concentrate on are number one,…precan your questions.…
Ensure the panelists know what you're going to ask them…and number two, what their responses are going to be.…But a real pro tip for number two, preplan arguments.…Make this a real live discussion.…Get heated.…Ensure that there are counterpoints, pros and cons.…Get a bit of an argument going,…but organize that in advance.…And then number three, keep the webinars on…specifically at the introduction…and at the end at the Q&A.…Do this so that the audience feels…that they can participate in these questions…and really get a sense of what's going on…
- Reverse engineering your sales goals into webinar registrants
- Analyzing topics in advance
- Identifying influential panelists
- Marketing and attracting panelists
- Using trends to build your story
- Building a promotional press kit
- Getting the audience involved
- Working with sales on lead development
- Following up after the event
Skill Level Intermediate
Marketing Foundations: Customer Segmentationwith Doug Ladd1h 15m Appropriate for all
1. Planning and Preparation
2. Assembling Your Group of Panelists
3. Assembling Your Story
5. On-Air Webinar Tips
6. Post-Event Promotion and Conversion
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