From the course: Content Marketing for Social Media
Join today to access over 22,600 courses taught by industry experts or purchase this course individually.
Finding the right audience
From the course: Content Marketing for Social Media
Finding the right audience
- "It's not business to consumer, it's not business to business, it's people to people." That's a quote by futurist Brian solace. Today, people are using social media like crazy. And that's a big opportunity for you to connect the right people with your content marketing program. So let's review what people use some of the major social networks. We'll start with Facebook, which also owns Instagram. The big advantages of these two networks are scale, and mobile. A billion people use Instagram each month. Most of them reside outside the US and are under the age of 35. And many follow at least one business profile. Meanwhile, Facebook has over 2 billion monthly active users, and about half of them are mobile only users. If you're looking to reach people while they're browsing for leisure and entertainment, then these are the two platforms to start with. From Starbucks to Samsung, Disney to Dictionary.com. Consumer brands…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.