Join Ian Lurie for an in-depth discussion in this video Facilitating viewer comments and ratings, part of SEO: Videos (2013).
Comments and ratings are definitely a video SEO ranking factor.…And they may seem out of your control, but you can do things to get more of both and…to improve the quality of comments that you get.…Lets start with comments. The quantity and velocity of comments…definitely matters. But if you take a look at this page.…You can see that it's not the only factor. The number two video has few reviews, and…fewer comments than the number three video.…The quality of comments is the differentiating factor here.…And they matter as well. The comments on the number three video are…short, and not necessarily lending much to the discussion.…
Where as the comments on number two are a bit substituent, they, they lend more to…the conversation around that particular video.…Here's a few ways that comments can impact the rankings.…First, they show engagement, they also add keyword relevance, so potentially if lots…of people leaving comments with your keywords in them.…That may impact your ranking and relevance.…They also indirectly impact the rankings, because every comment added to your video…
- What is video SEO?
- Debunking video-ranking myths
- Picking a video hosting service
- Researching topics and keywords
- Choosing the right title and descriptions
- Facilitating viewer comments and ratings
- Using social media to announce videos
- Creating an optimized playlist and channel
- Analyzing your success