Facebook F8 2019: News for marketers

- [Narrator] If there's one thing that's not news, … it's that the past year has been a tough one for Facebook. … And many of its challenges centered on data and privacy … and a loss of user trust, so it's not surprising … the company's tackling these issues head on. … Privacy was front and center … at Facebook's annual developer conference, F8. … In fact, CEO Mark Zuckerberg wants to pivot the company … from what he calls a digital town square … to a digital living room … to encourage more private interactions. … As a result, they're moving away from the public newsfeed … and toward more communications between family and friends. … For starters, they're planning to encrypt … all private messages and building new stand-alone … Messenger desktop apps for Macs and PCs. … They're also reducing the size … of Messenger's iOS mobile app. … All this in an attempt to nudge users … to more private sharing. … That means marketers should pay attention … to relationship building and speedier customer response. …