Exploring for optimization opportunities

- How deeply do you really understand your customers?…Great experiments are designed based on insights that come…from truly understanding customers' needs, motivations,…and emotions, and how they relate to your business.…To uncover powerful insights…often requires a lot of exploration.…There are five areas you can explore…to find optimization opportunities.…First are your experience goals,…which helps you to understand the purpose of the page.…What are the goals your customers are trying to achieve here…and what are the goals the business is trying to encourage…visitors to complete?…Gathering insights from your stakeholders…can help you understand…what the goal of this particular web experience might be…from the business's perspective.…

This information must also be understood…as just one viewpoint.…It's a view from the inside…and may not reflect how your customers actually act.…To understand how your customers are behaving…and interacting with your experiences,…you'll want to dig into the second area, digital analytics.…