From the course: Marketing to Generation Z
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Experiences vs. items: How Gen Z consumes
From the course: Marketing to Generation Z
Experiences vs. items: How Gen Z consumes
(upbeat music) - Gen Z does not interact with loyalty programs the same way other generations did. Messages like, "Buy four, get the fifth one free," do not resonate with Gen Z. (mellow music) - [Announcer] Attention shoppers, we have a very special offer. Buy three items and you can get the fourth one for free. Attention now, come to customer service. - Now what does create loyalty is a very unique experience. In fact, we know that 62% of Gen Z says that they prefer spending money on an experience over an item. So if we're on the that excited about the first four items, we're probably not going to be that excited about the fifth one that's free. Because my generation has been surrounded by a ton of economic instability, we are placing a premium on unique experiences. That expensive sweater I bought, that's given me nothing but buyer's remorse six months later. But a unique experience on the town with my friends,…
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