If you're a LinkedIn Learning member, then you have access to the exercise files for this course. The instructor includes worksheets for the various analytical tools you learn about as well as templates for B2B pricing. These files help guide you as you go through the course.
- If you have access to the exercise files for this course, you can download them to your desktop. I've included worksheets and examples for the various tools you'll learn about in the B2B pricing process. Now, if you're viewing this course on a mobile device, a set-top device, or your membership doesn't provide access to the exercise files, that's okay. I encourage you to still follow along as we go through the course.
Drew explains how to think about price when it comes to B2B business transactions-and understand the important relationship between cost, price, and value. He also shows how to define value, identify stakeholders, and link pricing to your overall marketing strategy. Plus, learn to use tools such as the value ladder and pricing tiers to gain leverage in price negotiations.
- What is B2B pricing?
- Defining value
- Linking marketing and pricing
- Creating pricing tiers
- Managing pricing competition