From the course: Content Marketing: Newsletters
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Exclusive email promotions
From the course: Content Marketing: Newsletters
Exclusive email promotions
- [Instructor] Exclusive email content. Sometimes, people need a motivating reason to sign up for your newsletter or even to stay subscribed. This is why exclusive email content is so important. If you can create unique content and offerings that are only available to your subscribers, you can then leverage this content to create excitement and anticipation for your emails. Exclusive content usually means that you can only access the content in one place, and in this case the one place is your newsletter. Exclusive content makes people feel like they're getting a special experience or a reward. I'm going to review three different ways to create exclusive content, and then share opportunities for promoting it. To encourage people to sign up, you can offer a sign-up bonus. This is an offer that people will only get the first time they subscribe to your newsletter. This can include things such as a discount code for their…
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