Event promotion

- [Narrator] And just like anything you do in marketing,…without the proper promotion follow-up,…your events will not reach their full potential.…So, it's important to kind of mention that up front here.…So, for pre-event promotion,…email is your number one event promotion vehicle.…You want to make sure you're consistently emailing…your database about this event.…Always promote things on social.…I do recommend that you do paid and organic social.…Leverage sales to do outreach and to get people…to sign up or attend.…

So, consider having a sales call down…to get people interested, to get them into meetings.…Consider direct mail if you are doing…a large trade show or a field event.…So, sending out physical invitations…is a great way to get people excited.…Utilize paid promotion like ads to get new people…to your event.…Leverage partners if you are hosting an event…with a partner.…Make sure that they are promoting, as well as yourself.…And then, if you are doing a larger event,…you can consider creating a larger microsite…