Problems with your SEO can be hard to identify, but costly to your efforts. In this video, learn how to use Google Search Console to view any detected errors within your site.
- An incredibly powerful feature … of Google Search Console, … is the ability … to identify problems with your site. … And to identify problems, … you'll likely be spending … the majority of your time … in the Enhancements Report … and I encourage you to start … with Mobile Usability. … As you're likely aware, … Google is primarily concerned … with the mobile performance of your site. … In fact, Google is migrating … to mobile-first indexing, … which means it's using it's mobile crawler … to look at your mobile site … to determine how you rank. … Now, it'll still show your desktop site … and desktop search results, … but the search position, … whether you're in rank one or 10, … is dependent upon your mobile site. … And when you come into Mobile Usability, … the first thing you'll see … in the upper right-hand corner is your source … and this says the source … is the Smartphone crawler, … which is telling me that Google … is primarily crawling our website … using its smartphone crawler. …
- Setting SEO goals
- Working with Google Search Console
- Evaluating SEO problems
- Using Google diagnostic tools, including web.dev
- Configuring and using the Screaming Frog SEO Spider
- Getting started with Keyword Planner
- Structuring data
- Using SEMrush
- Conducting keyword research
- Using BuzzSumo for content research
Skill Level Intermediate
1. A Look at Goals
2. Google Search Console
3. Google Diagnostic Tools
4. Screaming Frog SEO Spider
5. Keyword Resources
6. Google Structured Data
9. Bonus Tools
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