Learn how to determine the Customer Lifetime Value (CLV) and use that as your number one marketing metric. Once you do this, you can focus on improving this single number.
- I'm going to get kind of real with you,…or maybe it's going to be a little odd.…We're going to take a romp through your business.…So, imagine turning yourself into an order…or whatever the customer buys.…So, a customer orders something from you.…Now pretend that you are that order…and take an imaginary flight through your business.…What's it like?…Is it first class experience or decidedly low rent?…You have to think about creating a map…of the customer journey, their goals and their objectives.…Here's what I suggest you do…before we go too deep into this program.…
Let's get a baseline.…Let's establish just how much work we have to do.…Sit for a moment and brainstorm every way…in which your business comes into contact…with a prospect and then a customer.…Marketing, sales, customer service,…onboarding, delivery, implementation, even finance.…Now ask yourself, have you intentionally created…an awesome experience at every turn?…How about the handoffs?…Sales to service.…What happens when a customer says, "Yes, I want to buy"?…
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- Establishing a lifecycle baseline
- Understanding lifecycle thinking
- Beginning with the end in mind
- The marketing hourglass method
- Mapping the journey's touchpoints
- Setting goals for the journey
- Reverse engineering your marketing hourglass
- Engaging your team in the journey
- Overview of the lifecycle stages
- Using content to guide your journey
- Customer experience in the first 90 days
- Getting customers to re-enter the journey