Learn about the myriad methods that mobile marketing uses to engage users.
- Mobile is most powerful…when it provides intuitive and usable engagements…that makes our lives easier.…A friend recently invited me to a basketball game.…In the past he would have given me…a paper ticket, which I'd have to remember on game day.…This time I got a text message…with a link for me to download the ticket app,…create an account,…and opt in for messages.…Of course, my ticket was a QR code.…A QR code is a machine-readable barcode…that contains encoded information.…
In this case it contained my name,…the game, the date, and seat assignment,…which would be added to a database…confirming my attendance and time of check-in.…During the game, I received app notifications…about scores, updates, and food discounts.…Then I got an offer to purchase tickets…to upcoming games.…You see, with paper tickets…no one knows who used the ticket.…Companies know who buys but not who resells.…With digital tickets,…they can track who buys and who uses the ticket,…and if it was resold or given away.…
This lets teams find new customers.…
Author
Matt Bailey
Updated
12/11/2020Released
12/19/2018A free OMCA practice exam is available to LinkedIn Learning members courtesy of OMCP. Use voucher code LIOMCA4 for free access to the OMCA Practice Assessment here: https://omcp.org/for-linkedin-omca-course-participants/
The practice assessment reveals strengths and areas where you may want to review. Scores 70% and higher correlate well to a passing score on the certification exam.
- Performing keyword research for SEO
- Building links
- Managing and measuring SEO campaigns
- SEO for local business
- Targeting, matching, and bidding on keywords for paid search advertising
- Writing compelling paid search ads
- Developing content that target specific audiences
- Using influencers for content marketing
- Investing in an email marketing lists
- Designing an email with a strong call to action
- Developing a social media marketing strategy
- Advertising on social media
- Engaging mobile users
- Designing for conversion
- Using landing pages to sell
- Copywriting tips
- Collecting analytics data
- Automating marketing
- Developing customer loyalty
Skill Level Beginner
Duration
Views
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Introduction
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1. Search Engine Optimization (SEO)
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Performing keyword research3m 14s
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Grasping the basics of SEO3m 30s
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Encountering SEO obstacles3m 58s
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Managing SEO campaigns3m 48s
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Reporting SEO measurement3m 29s
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2. PPC: Paid Search Advertising
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Targeting keywords4m 11s
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Matching keywords5m 1s
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3. Content Marketing
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4. Email Marketing
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Investing in your list3m 29s
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Segmenting your list2m 27s
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Defining and fighting spam4m 18s
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5. Social Media
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Advertising on social media4m 16s
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6. Mobile Marketing
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Engaging mobile users3m 48s
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Pushing mobile campaigns3m 51s
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Targeting mobile ads2m 27s
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7. Conversion
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Testing for improvement2m 45s
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Developing heuristics3m 36s
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Using landing pages to sell3m 14s
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Designing for conversion3m 54s
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Copywriting for results3m 50s
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8. Analytics
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Collecting analytics data4m 17s
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Defining goals and KPIs2m 23s
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9. Marketing Automation
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Centralizing data in the CRM3m 47s
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Conclusion
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Next steps1m 31s
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Video: Engaging mobile users