In this video, learn a best practice approach to working with the media when your organization is in crisis.
- Working with the media means being prepared…to answer critical questions…and you're also available to share important updates.…Delivering credible and timely information…is a crucial part of your crisis communications program.…Map out the best ways to engage with the media…so they can better assist you in delivering…public communication more effectively…and at a time when speed and accuracy are paramount.…There are a few best practices when dealing with the media…during a crisis.…
I always make sure to establish a hub for information.…The media, bloggers, and influencers are out there…looking for information,…especially during a crisis.…Because there are so many different areas of the company…that communicate thanks to social media,…it's imperative to establish a media headquarters or hub.…For example, use your website to disseminate information.…You also have to know exactly who on your crisis team…is communicating officially about a situation…through what channels.…
Communication updates must flow in and out of one area only.…
- Explain the value of developing an audience profile.
- Describe the SWOT model and how it can be used to identify threats.
- Name and summarize the 4Cs of developing effective messaging.
- Summarize how thinking like a journalist helps an organization build media relationships.
- Examine the importance of developing community before a crisis strikes.
- Differentiate between an issue and a crisis.
- Cite ways to stop the spread of fake news.
- Define “post-mortem” and describe its value for identifying lessons learned after a crisis.
Skill Level Beginner
Public Relations Foundations: Media Trainingwith Deirdre Breakenridge1h 25m Intermediate
Launch Your Product to the Presswith Andrea Holland34m 45s Beginner
Marketing Communicationswith Deirdre Breakenridge1h 40m Beginner
1. From PR to PR Expanded
2. Today's Consumers
Developing audience profiles2m 42s
3. The Integrated Approach to PR Planning
4. Relationships and Champions
5. When Crisis Strikes
6. PR Writing Today
7. The Value of PR
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