From the course: Marketing Foundations: Integrated Marketing Strategies
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Engage your social employees
From the course: Marketing Foundations: Integrated Marketing Strategies
Engage your social employees
- When we talk to clients about digital marketing, we like to ask them a simple question: Would you like your brand to have the reach of a T. rex or the reach of an octopus? In other words, do you want a limited, ineffective branding strategy, or one that is dynamic, versatile, and independent? Make no mistake. When it comes to social employee advocacy it's easier to adapt like the octopus, or risk extinction like the T. rex. Why social employees? As Blue Focus Marketing CEO Cheryl Burgess argued in our bestselling book, "The Social Employee," a brand cannot communicate externally unless it first learns to communicate internally. Your social employees are the bridge from the inside world to the outside, and the most important marketing tool in your arsenal. So, like the octopus, not only does social employees have eight times the reach of their brands, they're more trusted than branded channels, and better equipped to respond to customer needs quickly and effectively. That's a lot of…
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