From the course: SEO: Videos
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End screens: Cross-promote your content
- [Instructor] Your video is ending soon, you've answered the question, and your viewer is getting ready to click something else. How can you keep the viewer actively engaged on your content? You can do this with end-screen promotion. You see, when your video is towards the end or winding down, that's when you're most likely to lose the viewer. Maybe they click on another video or the Back button. Especially if you have closing music at the end of your video, it's a cue to start looking for something else. End screens provide that something else for people to do, and they are a powerful way to keep people engaged with your content, increase views of your videos, engagement with your channel, and retaining viewers. The end screen allows you to present related video content to your viewer in the last five to 20 seconds of your video. In your Creator Studio, you can take the video, go to end screen, and add an element. You…
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